1. Social content will gain prominence:
More and more social media content indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% of marketers use Facebook, YouTube, Twitter, Google+ to boost and support SEO Links to social media networks plays a role in how search engines understand your website is credible and relevant.
2. Videos will still rule:
In 2016 marketers used video as a powerful tool to drive their digital and SEO efforts. In 2017 expect more businesses to embrace the trend, and use videos to capture new audiences. 80% of video results that show up in SERPs are from YouTube. Videos get 50X better organic page ranks in Google when compared with against plain, static text results. Video searches receive 41% higher click-through rate a compared to plain, static text content.
3. Mobile optimization will become crucial:
Today people use a range of devices to access content. Tablets, smartphones, laptops, phones and even watches have become standard tools to browse the web. Search engines know this and they reward websites that look good on all devices. Google now gives mobile friendly sites a ranking boost on mobile searches. 95% smartphone users have searched for local info. Mobile search is up 43% year on year. Over 1.2 billion people access the web from their mobile devices. 4 out of 5 consumers use smartphones to shop.
4. Content aggregation will get bigger & better:
More than ever people are looking for content sources that provide all the relevant information they need in a single place. Search engines have noticed this trend and as a result content aggregators are becoming very popular in the SERPs.
5. The craze of mobile apps will grow:
As discussed above, use of mobile for web search is on the all-time rise and apps just make the work easier. Just a few more years and mobile apps are sure to overpower desktop and mobile websites. Mobile apps account for 52% of all time spent on online digital media. (TechCrunch). Internet reveals that users spend 89% mobile time using apps. 85% of people prefer native mobile apps to websites. (SearchEngineJournal).
6. Local SEO to become even more important:
Local search is going stronger over the years. In 2017 you have to let Google know where you are located and what you are offering.